1. Content is king
Hardware and software is important but if you haven’t cracked the content – it’s useless. You need to know who you’re talking to and what they want to see. Then you need to keep it fresh.
There’s nothing more off-putting than visiting a website and seeing old information. The same applies to digital signage so make content your top priority and you’ll be right.
If you don’t have the time or skills, your digital signage provider should be able to manage your content for you and include live feeds like weather, news or social media so it’s always fresh and up to date.
2. Make cost savings where you can.
Don’t overspend on hardware. Most indoor locations don’t require a bright TV so consumer TVs will do the job and you’ll only need a commercial one if it needs to run 24/7.
3. Mix it up.
Always supplement advertising with other relevant content – it will make your sign more engaging and you’ll have more people looking at your screens.
4. Move it.
Moving imagery is noticed 7x more than static so always try to include videos or animation in your messages. On the same note, moving text is far less readable than still text so make sure you freeze it for a few seconds.
5. One size does not fit all.
There are so many considerations when it comes to digital signage – location, type of TV, media player, to rent or own, software and installation. And does all this include support if I get stuck?! Everyone’s requirements are so different and it’s rare to find a package that will fit your exact needs so work with a digital signage provider that can tailor your digital signage to your requirements – and budget.